Go With The Flo 101
Go With The Flo 101
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TRAINING, WORK EXPERIENCE & SPECIALIZATION

PROFESSIONAL CERTIFICATION

DIGITAL MARKETING & CONTENT CREATION

HOME DESIGN & VISUALIZATION

  • California Real Estate Broker
  • Certified Life Coach
  • California Notary Public


MEMBERSHIP


  • Bridge Association of Realtors
  • N.A.R. National Association of Realtors
  • C.A.R. California Association of Realtors
  • N.N.A National Notary Association
  • Richmond Rotary Club of California
  • YES Back To Nature Volunteer
  • GRIP Greater Richmond Interfaith Program Volunteer

HOME DESIGN & VISUALIZATION

DIGITAL MARKETING & CONTENT CREATION

HOME DESIGN & VISUALIZATION

 My decade of experience with a construction firm covered a unique blend of responsibilities: I managed the administrative and financial side (including bookkeeping) and was directly involved in design collaboration and drafting floor plans. Crucially, I observed total renovations from beginning to end for 10 years. This comprehensive exposure means that while I don't claim to be an expert builder, I have a highly developed eye for potential—I can confidently look at a 'before' space and accurately envision the successful 'after' transformation. 

DIGITAL MARKETING & CONTENT CREATION

DIGITAL MARKETING & CONTENT CREATION

DIGITAL MARKETING & CONTENT CREATION

 I specialize in creating a powerful visual narrative for every listing. My process involves not just designing and producing high-quality video for targeted distribution across all major social channels (YouTube, Facebook, Instagram, TikTok ), but also building address-specific websites to capture leads and deliver an immersive, comprehensive experience that goes beyond standard MLS presentations. 

EXPERIENCE & SERVICE YOU CAN COUNT ON

WHO I AM

 

Hello,

I’m Flo (Florian), with deep roots in the Bay Area, having immigrated from the Philippines to San Francisco nearly 60 years ago. Inspired by my family’s tradition of military service, I learned that real achievement comes from care, focus, and professionalism. Raising three daughters mostly on my own in the East Bay taught me resilience and the power of deep listening—qualities I bring to every client. Now, as a happily married grandmother of eight, I’m dedicated to helping others navigate their biggest life decisions with empathy and experience.




MY COMMITMENT

 

My commitment is simple: I hear you.


I combine two worlds: my background as a Certified Strategic Life Coach and my extensive experience as a Realtor since 1987. As a coach, I've honed an uncanny ability to tune in and listen for what you really desire, not just what's on a listing sheet. This instinct ensures I guide you unerringly to the home that is the best "fit."


You can trust in my knowledge and calm expertise.


My professional history includes roles as a former loan processor, giving me an in-depth understanding of the financing process—which means no surprises for you. I've successfully saved multiple homes from foreclosure, sometimes negotiating with banks down to the wire. This proves that I remain unruffled when challenges arise.


THE KEY TO OUR SUCCESS IS PARTNERSHIP

I provide the knowledge, the clarity, and the calm professional guidance. But I can't do my job without your cooperation and input. Real estate is a team sport, and I need you as an active partner to move smoothly from contract to close. Together, we'll ensure a smooth transaction and your ultimate peace of mind.


When I’m not house hunting or staging (my artistic side loves helping sellers prep and stage their homes inexpensively!), you’ll find me drawing, playing guitar, enjoying great conversation, or dancing disco or Motown with my beloved. I look forward to partnering with you!

We offer both in-person meetings and virtual consultations from the comfort of your home. Let's connect on your terms!

Contact Us

We're happy to meet in person or online—whatever's most convenient for you. Let's connect!

Florian Santos

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